Creative Path offers a versatile range of interactive ad
formats designed to elevate brand engagement and optimize
campaign performance. Here’s a breakdown of our most
impactful formats, each tailored to deliver high engagement
rates and drive superior click-through rates
Infeed ads are the most common ad type that appears inside of content feeds. They are part of the page flow and scroll along just like rest of the content. For infeed ad type use assets that are double the size of the placement to enhance optimization and image quality.
For example:
use assets size 600 x 500 when
the size of the placement is 300 x 250.
Our infeed creatives work well in sticky placements,
except scroll-based layouts.
Mobile interstitial ads are fullscreen ads that overlay
the content.
For interstitial ads,
We suggest using assets in size
640 x 1280 for best optimization and image quality
for both low aspect ratio and high aspect ratio devices.
In layouts using multiple tiles, the size of specific
assets will vary.
Mobile interscroller ads are scroll-in ads, where creatives are fullscreen size, but visible though a viewport. The viewport is the size of the placement, scrolling though publisher content reveals the ad.
For interscroller,
We suggest using assets in size 640 x 1280 for best optimization and image quality for both low aspect ratio and high aspect ratio devices. In layouts using multiple tiles, the size of specific assets will vary.
Mobile expandable ads are two-state ads that
transition from the first state to the second state with
the press of a finger.
For expandable creatives,
You can either buy an expandable placement or also run the ad from a standard in-feed placement (placement size based on the size of the creative’s first state). Please note that Safe Frame needs to be disabled on your DSP/platform for the creative to be able to expand to a bigger size.
Lightbox is a two-state ad which first state can be any infeed layout and second state is imported HTML5 which opens as a popup.
For expandable
Creatives, you can either buy an expandable placement or also run the ad from a standard in-feed placement (placement size based on the size of the creative’s first state).
Please note that Safe Frame needs to be disabled on your DSP / platform for the creative to be able to expand to a bigger size. [email protected]
Instream Video Ad category is VAST, VPAID (SIMID) standard based ads for video-sharing platforms. For VAST you can use our desktop still layout. For VPAID all desktop layouts with video are available.
Campaign Manager will convert and optimize all videos and assets to fit VAST & VPAID 4.0 standards (for viewing on different sizes and devices). Furthermore, all features like optional assets, cropping, and effects are available [email protected]
Responsive is a creative that can be used in different
desktop and mobile sizes. It takes one set of assets
and automatically creates multiple ads in different
desktop and mobile sizes. This feature is available
only for Enterprise Plan.
You can also use your existing HTML5 banner. Just upload your existing HTML5 banner, and we will optimize the assets and the code so it loads faster. After publishing you can see basic analytics (impressions, clicks, engagement) in campaign analytics. [email protected]
